Tuesday, May 22, 2012

Best Grossing 20 Cool,Strange & Interesting Facts About Microsoft, Google & Apple

You have to pick three companies that take up most of your mind-space,I am sure you would plonk for The Big Three Apple,Microsoft,and Google.No three companies can be more different ,but they affect our lives in the same way. Microsoft,the oldest of the three,has the iron grip on desktop computing.Apple,next born,is about personal style thanks to iconic products like the Mac and the iPod.Google,the youngest, but arguably the most vivacious of the lot,has a finger in any pie that has to do with the internet(and beyond).But how well do we know these three that are with us 24×7.Every great company has a story behind its legend. Strange and interesting facts and anecdotes about behemoths such as these demonstrate that it’s not always about bits,bytes,multi-billion dollar revenues and lawsuits.Here Best Grossing 20 Cool,Strange & Interesting Facts About Microsoft, Google & Apple.
A.Interesting Facts About Google:-

“We came up with the notion that not all web pages are created equal. People are ““ but not web pages.”says Sergey Brin co founder of the Big G alias Google.

1.Don’t be evil:-
The well known“Don’t be evil’ is actually an informal motto of Google.It is a reference to their corporate philosophy which says that you can make money without being evil.It was coined by Paul Buchheit,the man behind Gmail.
2.Don't Know HTML:-
Sergey Brin and Larry Page didn’t know too much about HTML.That’s why the first homepage had a very bare bones design.The simple design caused people to just sit there looking at the screen during initial tests.Test users were actually waiting for the“rest of the page to load”.To solve that particular problem the Google Copyright message was added as a line as an end of page marker.

3.To Google verb:-
Just so you know that"to google"became a verb in 2006 when both Merriam Webster Collegiate Dictionary as well as the Oxford English Dictionary recognized it.It of course means–to use the Google search engine to obtain information on the Internet.
Earth’s orbit:-
Users can search for content in 45 non-English languages,including Chinese,Greek,Icelandic, Hebrew,Hungarian and Estonian.To date,no requests have been received from beyond the earth’s orbit,but Google has a Klingon interface if they decide to make contact one day.

PageRank code:-
When Larry Page and Sergey Brin assembled their first server to test the PageRank code, they housed ten 4 Gigabyte HDD in a cabinet made of Lego bricks.
6.BackRub duplicate PR:-
Google’s core search engine ranking system is called PageRank.Each page is assigned a rank that determines its ranking in the search engine results.But the term is not taken from its function,it’s actually named after Google co-founder Larry Page.In the early days it was called BackRub.
7.Google Search Energy:-
How much energy does a single Google Search take up?Google says it’s about 1KJ(Kilo Joules).In green terms,it’s approximately equal to .2g of CO2 emitted per search.See it compared against everyday activities.

B.Interesting Facts About Microsoft

“If you can’t make it good,at least make it look good.” says Bill Gates the founder of Microsoft Corporation.
Xenix Code:-
The first Operation System Microsoft coded was Xenix,which was a version of UNIX under a different name.But it was MS-DOS made for IBM PCs that gave it a foothold in the software market.

weaked the program’s code:-
Bill Gates wrote a class scheduling program for his school.He tweaked the program’s code so that he was placed in classes with mostly female students.

Microsoft fashioned:-
Microsoft fashioned the use of code names for under-development software and systems.For instance,Windows 7 was'Vienna’.Wikipedia has a complete list.
11.Con folder:-
Did you know that you can’t create a folder named “con’ in Windows?
First Windows virus:-
The first Windows virus was called Winver 1.4.
13.Bing search:-
The name of its search engine“Bing"has its origins in Bingo.Just like the game,it was meant to suggest that something looked for has been found or realized.'Bang’was also proposed because it was memorable,short,and easy to spell.Finally,Bing was chosen for the same reasons.
14.Macintosh software:-
Ironically,Microsoft’s Macintosh Business Unit is one of the largest developers of Macintosh software outside of Apple Inc.Also,Microsoft Office for Mac was introduced for Macintosh in 1989,a year before Office was released for Windows.

C.Interesting Facts About Apple

“We made the buttons on the screen look so good you’ll want to lick them.”says Steve Jobs(on Mac OS X’s Aqua user interface)the founder of the Apple Incorporation.
ost admired company:-
Fortune magazine named Apple as the most admired company in the United States in 2008, and in the world in 2008,2009,2010 and 2011.
16.Sir Isaac Newton logo:-
The original Apple logo had Isaac Newton sitting under an apple tree.It was replaced by the one we are more familiar with.To differentiate the silhouette of the apple from a cherry,the“bite" was put in.

Macintosh is in fact a variety of apple.It also was the first commercially successful personal computer that resembles the ones we use today. It was the first ones to have a graphical user interfaces(GUI)and mouse instead of command line interfaces.
18.Consumer digital camera:-
Apple also made one of the first consumer digital cameras.The Apple QuickTake,launched in 1994 was discontinued in 1997.The camera could shoot and store eight photos at 640×480 resolution,32 photos at 320×240 resolutions, or a mixture of both sizes.

hird founder:-
Apple had a third founder besides Steve Jobs and Steve Wozniak.Ronald Wayne had a 10% stake in the company.He forfeited his share to the new company for a total of $2,300. All three partners worked at Atari before they started Apple.Ronald Wayne drew the first Apple logo, wrote the three men’s original partnership agreement and wrote the Apple I manual.He has never owned an Apple product.

Apple Macintosh line:-
The flag bearer for Apple Inc,the Macintosh, wasn’t the brainchild of the two Steve’s.Jef Raskin an expert in human-computer interaction started and inspired the Apple Macintosh line. He also coined the name.
There are enough strange interesting facts to fill up entire bookshelves on these three companies. Tell us the ones you know.
Guest Author Profile:-
Saikat Basu is a techno-adventurer in a writer's garb.
Freelance writer,Tech Blogger, Also like to write on the environment,life hacks and health.On the learning curve with Instructional Design & eLearning.You can find him on Google+ & Twitter watching over the world.

Sunday, May 20, 2012

Non Official Islamic Country Pakistan blocks Twitter over ‘blasphemous’ Prophet Muhammad drawings

Micro Blogging Social networking service Twitter has been blocked in Pakistan after the site refused to remove tweets concerning “blasphemous”Muhammad cartoons,according to Pakistan’s Express Tribune. 

1.Back ground of twitter ban in Pakistan:-

Twitter was targeted by the Pakistani government after some users organized a competition for people to draw the Prophet Mohammed,something that many Muslims consider blasphemous.Pakistan reportedly asked Twitter officials to stop tweets about the Prophet Muhammad,but“Twitter refused our request,” Pakistan Telecommunication Authority(PTA) Chairman Mohammad Yaseen told the Express Tribune.Yaseen said that once Twitter removes the offending tweets,Twitter will be unblocked.
The Associated Press reports that Facebook complied with Pakistan’s requests about the competition.Facebook site was banned briefly in Pakistan about two years ago for refusing to remove a similar user-created contest.After two weeks,it eventually complied and removed the offending content.

2.Government says on twitter ban in Pakistan:-
A Pakistani government official claimed yesterday(on Twitter!)that Facebook and Twitter would not be blocked,saying,“Dear all,I assure u that Twitter and FB will continue in our country and it will not be blocked.Pl do not believe in rumors.”

3.Criticize on twitter ban in Pakistan:-
Ali Dayan Hasan,the Pakistan director at Human Rights Watch,criticized the move to block Twitter,saying it hindered users’right to free speech.

4.Authorities Advised on ban twitter:-
“The government of Pakistan’s ban on Twitter is ill-advised,counterproductive and will ultimately prove to be futile as all such attempts at censorship have proved to be,” Hasan said,in a statement.“The right to free speech is nonnegotiable,and if Pakistan is the rights-respecting democracy it claims to be, this ban must be lifted forthwith.Free speech can and should only be countered with free speech.”Officials from Twitter and Facebook did not immediately respond to us with request for comment about the ongoing event.

Easy & Fair Ways to know the acquired time of a Website or web page was Last Updated

"This may or not be a complicated question... but here goes!I use Microsoft Windows XP and have Internet Explorer as my browser.I am wondering if there is any way,when I load a web page to find out when the web page was last updated or when it was added as a site/ posted?I know trusted sites like ThriftyFun say when they are last updated,but sometimes when researching for school or need to know research I have no clue as to if its from 2006 or 1996.I look forward for any advice and thank you in advance."This question mailed me by Matt H,Keene,NH USA.

 Today I am going reply the query and thinks this query may be a lots of bloggers,webmasters as well as normal internet users.If you regularly visit web pages looking for new or updated information,you'll save countless hours by automating the process with software that tracks changes for you-even while you sleep.
Let's face it-the web is constantly changing, with new content being added and old content being moved or deleted at a pace that even search engines can't keep up with.If you have a set of pages that you monitor regularly for new content,software that tracks changes can be a godsend.These programs,variously called "page trackers,""url monitors,"or other descriptive names,are constantly on the lookout for changes to web pages.What kinds of pages would you monitor on a regular basis? Well,I've got my favorite programs,WebSites,set up to monitor all of the major search services'press release pages.I also have it monitoring a number of weblogs that post frequently but on an irregular schedule.You can use them to monitor online forums,auctions,news sites--anything that changes frequently.Page monitors can also be very useful competitive intelligence tools. In addition to press release pages,you can set up page trackers to notify you whenever new job notices,product updates,or any other kind of information offering potential business intelligence is posted to your competitors' web sites.Selecting pages to monitor is easy.Most programs allow you to add the page you're currently viewing to the list of tracked pages. Many also allow you to import bookmarks.With most of these services,you specify the kinds of changes you'd like to be notified about.New content?Many of these services highlight new or changed content on copies of the page.For pages that change frequently,it's better to check for a new date or timestamp on a web page,to avoid being inundated with alerts.You can also often indicate how frequently would you like to check for changes-anywhere from once a minute to longer intervals,such as a week or month, depending on the available options offered by the page tracking service.When changes have been detected,the programs will notify you or send you an email alert.For web-based page tracking services,notification will be posted to a custom web page.Some of these services also let your readers sign up for alerts that go out any time you add content to your own web site.The five web page monitoring services listed below each offer the same basic tracking features.Each also offers unique features that might fit your needs better than the others.
1.Google Product forum :-

Google has suggested in Google Product forum to use"javascript:alert(document.lastModified)"to find out when webpage was last updated.it will work fine in IE but Google chrome will work, when it pasts address bar the"javascript:" got stripped out-it needs to retype it in.
WebSite-Watcher allows you to monitor any number of websites for updates and changes with a minimum of time and online costs.When changes in a website are detected,WebSite-Watcher saves the last two versions to your hard disk and highlights all changes in the text.Because WebSite-Watcher is a desktop utility,there is no risk that you might lose your page tracking should the company go out of business.WebSite-Watcher is free to try for 30 days.
WatchThatPage gives you several options for how you want to monitor the Internet.You can get all the new content collected in one email,or separated into several emails to sort the information on different topics or importance. You can receive all changes,or just changes that match keywords you specify.You can get daily updates,or customize the updates to the weekdays of your choice.WatchThatPage also offers a notification service for webmasters. Your visitors will get email alerts whenever you add new content to your webpages.Watch ThatPage is web-based,and free to individual users.
TrackEngine can alert you to specific events on any given webpage,using a process that's just slightly more complex than saving and managing bookmarks.At any time,you may sign in to TrackEngine and manage your bookmarks online. You may edit the tracking parameters of selected bookmarks,or delete bookmarks which you no longer need.TrackEngine is web-based and free to individuals,with several pricing options for businesses.
Use to consolidate your web site tracking into a single email digest.The digest groups and summarizes the changes in the sites you're tracking.And when you need to,you can click through to a version of any of those pages to see all the changes since your last visit, highlighted and marked by InfoMinder.InfoMinder is web-based,allows you to track only up to 100 web pages.
Guest Author Profile:-
Chris Sherman is a frequent contributor to several information industry journals.He's written several books,including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines. Chris has written about search and search engines since 1994.He was About.com's Web Search Guide from 
1998 to 2001.

Tuesday, May 15, 2012

4 Top Most Popular,Free,Easy Users Friendly Blogging Platforms Till date-2012

Blogging has become popular never before to explore own idea,product,business,politics etc. So,any one have decided that he/she wants to start blogging,but have no idea where to start. Don’t worry,Blogging for business can be a great way promote your ideas,build credibility behind your product or service,and add a human side to your business.Deciding whether or not to set up a blog isn’t the hard part.It’s much more difficult to figure out how to do so with so many different tools and platforms out there .Here at Exploring Social Media,we hope to help!We’ve compiled a list of the best free and easy blogging platforms so you can decide which one will work best for your business.Here 4 Top Most Popular,Free,Easy Users Friendly Blogging Platforms Till date-2012.
WordPress has quickly become one of the most popular platforms,not only for blogging,but also for large-scale websites such as CNN,the New York Times,eBay,Yahoo!,and many,many more (including Exploring Social Media!).WordPress is great because it offers options for every type of user.If you simply want to set your blog up quickly without having any development or design skills,WordPress offers a huge library of free themes that you can install on to your site to give it your own unique twist. WordPress.com allows you to host your site on the WordPress servers,so you don’t need to worry about setting up and paying for your own host.You also don’t need any technical skills to get started.The downfall of WordPress.com is that you cannot use your own custom theme(you must choose from one of theirs),and you cannot upload plugins.These are things that may become important to you as your blog grows, but are not necessary if you’re just starting out.
To get started with WordPress.com:
Visit http://wordpress.com/
Click the big orange“Get started here”button

Here’s where you’ll sign up for your own account

WordPress will ask for a name of your blog, which will be housed at“ bloggerstech. wordpress.com”.If you want to use.com,.net,or .org,you’ll need to pay $17/year.You can always start with a .wordpress.com domain and change it later.You’ll need to set your username and password (which you’ll use to log in to your blog), your email address,and then click Sign up! By signing up,you agree to the WordPress.com terms of service.
Once you’ve signed up,you’ll need to check your email for a confirmation from WordPress.com. Click the activation link within the email to verify your account.After you’ve verified your account,you’ll be automatically taken to your WordPress dashboard.Here is where you can modify the look and feel of your blog and start adding content.

Within your dashboard,you’ll see a Welcome to WordPress.com Video.We recommend watching this before you start doing anything with your new blog,unless you’re already familiar with the way WordPress works.When you’re getting started with setting up your blog,you’ll want to go into the Tools tab on the left-hand sidebar to input the details of your blog.After you’re set up,you’ll generally only be concerned with the Posts,Media,Pages,and Appearance tabs.
There is plenty of documentation on using WordPress that you can dig into yourself.Here are some resources from WordPress and others to help you get started:
Aside from being fast and easy to set up and use,the best thing about WordPress is that it is an open source project,which means that developers all over the world are working hard at all times to fix problems and make it work the best way it possibly can for everyone’s benefit.This means that when updates are made, there are lots of people standing by to make sure everything works properly,so you won’t need to worry about the system being broken and it taking days to fix!
Tumblr may be even easier to set up than WordPress,but doesn’t have quite the level of functionality and support that WordPress offers.It is ideal for quick posting of different types of media,following other users, and sharing.To get started:
Visit www.tumblr.com

Tumblr is famous for having one of the easiest setup processes ever.Just enter your email address,password,and URL and you’re immediately brought to your dashboard.Like WordPress,your Tumblr blog can be hosted at“umain30.tumblr. com”for free.You’ll need to verify your email address before you can publish posts,so make sure to check for a verification email from Tumblr before you make any changes to your blog.Once you’re verified, you’re ready to post.Tumblr makes it easy to organize your posts by the type of media you want to post by offering options such as text,photo,video, quote,links,and more.

Choose the type of post you want, and add your content.

You can customize the look and feel of your blog by clicking the Preferences button, or visiting http://www.tumblr.com/customize while you’re logged in.Tumblr is great for getting a blog up and running quickly,especially if you are not familiar with code,but it doesn’t allow for as many customizations as something like WordPress does.Often,people will set up a company blog on a more complex platform,and then use a Tumblr to post quick tidbits,fun facts,and relevant photos/videos in addition to the longer content on their main blogs.
Posterous is another quick and easy way to get started blogging for your business in a snap. Like Tumblr,it is often used in conjunction with a more in-depth blog for quick and fun posts.To get started,visit www.posterous.com

Simply enter your email address,desired user name,and password,and you’re all set to go.You will need to confirm your email address,just like WordPress and Tumblr,and then you can get started right away with posting content, finding friends,and designing your blog.

Like Tumblr and WordPress,Posterous allows you to“follow”your friends and other Posterous blogs that you might be interested in.Posterous is the only one that makes finding your friends part of the setup process,however.By authorizing access to your Facebook and Twitter accounts,finding other friends that also use Posterous is easy.You can also use the Explore feature to find new content from people you may not know.Posterous has an easy post interface, with easy buttons to help you add titles, images,audio,video,documents,and format your posts.

You can also set options for auto-sharing your posts to your social networks when you authorize Posterous to access them.To change the look and feel of your Posterous blog,you can click“Settings”on your homepage.There you’ll see a button that says“Edit theme”where you can choose from hundreds of free Posterous themes,or create your own using HTML and CSS.

Posterous also gives you the option to Register You Own Domain,which is a paid service that allows you to purchase your URL through Posterous,so your blog will show up at www.umain30.com rather than www.umain30. posterous.com.Posterous handles the hosting for you,the same way WordPress.com does.


Free weblog publishing tool from Google,for sharing text,photos and video.To access your blogs,sign in with your Google Account.Blogger is a blog-publishing service that allows private or multi-user blogs with time-stamped entries.It was created by Pyra Labs,which was bought by Google in 2003.Generally,the blogs are hosted by Google at a subdomain of blogspot.com.Up until May 1,2010 Blogger allowed users to publish blogs on other hosts, via FTP.All such blogs had (or still have) to be moved to Google's own servers, with domains other than blogspot.com allowed via Custom URLs.Blogger.com is the second highest number of users to create own blogs. 

We wanted to give you a glimpse into a few of the best free options for blogging,especially since the market has become saturated with tons of different options to choose from.The platform you use to set up your new blog is really up to you.We recommend trying one or all of these and figuring out which one you feel most comfortable with based on its ease of use for you,plus the level of customization and functionality you’re looking for.
Guest Author Profile:-

Jess Ostroff is a digital marketing and social media virtual project manager for Social Media Explorer and Exploring Social Media.You can follow her on Twitter for musings on technology ,music,and other topics related to location- independence and freelancing.

Thursday, May 10, 2012

Most Wanted Top 10 key Personnel Talks About Social Media Measurement & Marketing In B2B

It is been 8 years of social metrics and measurement for me.On day one of this week’s Social Media World Forum,held at Olympia in London,I sat in no less than four different sessions on measuring the value of social.
Another discussion this morning,hosted by Waggener Edstrom on social advertising,took a similar line.

 I thought it might be helpful to collate some of the quotes,learning and case studies that were mentioned,to act as further reading or perhaps inspire new models for measurement.
1.Allister Frost,head of digital marketing strategy at Microsoft:-
“In terms of social data,we’ve moved beyond measuring numbers and actions.Do that by all means – but it's easy–the real value lies in getting business-minded people to apply econometric modelling and work out what to do with it.I’d like to see Facebook implement a ranking system for‘likes’,based on new levels of value –maybe tailored to each brand.”
2.Patrick Salyer,CEO at Gigya:-
“It’s not necessary to change ALL of your success metrics.Socialising your site by allowing sharing etc.increases traffic, conversions & affects existing measurements. This helps people understand in terms they already know.”
3.Reggie Bradford,CEO at Vitrue:-
"There has to be consistency in measurement. It can’t just be about digital,you have to get all your teams together and create unified metrics that everyone agrees on.Otherwise you’re at odds before you’ve even started looking at the data."
4.Cathy Ma,head of social media at IPC Media:-
“The holy grail of social media is where business objectives meets user needs and platform/technical capabilities”
“Your three core metrics are: acquisition (cost per acquisition),retention(engagement metrics) and monetisation(value of conversation)”
“In terms of acquisition:Google Analytics’new social media data allows you to track which channels are bringing you new customers,so use it to plan where to spend your time.Then iterate and improve using creative technqiues, and play around with Facebook’s Open Graph to extend this.Newsfeed is a great asset.”
“In terms of retention and acqusition: Work out how social media helps,use this post on Occam’s Razor as a model,track against your competitors.Remember that not everything can be measured.You can't teach someone to be charming,sometimes people just are.This covers research & development,and customer insight.”
5.Alasdair Townsend,business strategy director at Onlinefire:-
Brand expectations are severely influenced by big name case studies,don’t use those as a benchmark because each company’s measurements are individual and appropriate to their own marketing strategies.”
6.Bryan Tookey,COO at Brandwatch:-
“Are you being talked about within social media already? Do you have the ears of people within the organisation that will listen when you go to them with social data?Then it’s worth monitoring the socil space.”
7.Julie Atherton,planning director at Indicia:-
“If you remember one thing,tie your social metrics to business objectives.Otherwise the work you do is useless.”
8.Tac Anderson,VP,head of digital strategies EMEA at Waggener Edstrom's Studio D:-
"Social advertising can add weight,and numbers,to a social campaign in a way that raises the profile of your work and maximises its value.It’s not just about volume,you still have to have a great strategy and authentic content at the heart–but Facebook’s targeting features means you can actually do both.Reach bigger numbers of a very specific type of person."
9.Tim Gould,marketing manager at Casio UK:-
"B2C and B2B metrics should be different.A consumer facing campaign can produce huge levels of engagement,and potential customers for your pipeline.A B2B one is much more focused and targeted – and so smaller numbers can be just as effective. Managign ex[ectation from a board level means you don’t trip yourself up when doing one or the other."

10.Vikki Chowney,head of community at TMW:-

eBay’s Sudha Jamthe wrote a great piece on GigaOm last month on key social metrics,which supports Cathy’s suggestions above.He includes: social media revenue conversion,which measures how many people become customers through social media referral channels.Facebook engagement, which measures a brand’s ability to communicate successfully with their customers on the social network,andsocial customer support metrics - which measures the impact of customer support on brand health and the cost of staffing a social support programme.IBM's just released a really interesting report called From Social Media To Social CRM(covered here by Ron Shevlin),which includes a diagram on the disconnect between why people connect with brands in social-and why brands think it happens.
The Social Media Research Foundation released interesting findings at the Local Social Summit last November,focusing on a tool called NodeXL that uses Excel spreadsheets to allow anyone who has data on people talking about something in the social space to create a map of the relationships between them.NextAnalytics is another spreadsheet-based tool that allows Excel to build and distribute custom social reports, search marketer Ann Smarty also wrote a great overview of measurement spreadsheets last month.iProspect has created a Facebook Engagement Index that combines the number of "likes"a brand has with data from the"people talking about this"metric.It’s not perfect, but it’s an up-to-date initial benchmark for larger brands.First direct is writing up its experience evaluating the value of PR and social for us,in which it's using a model borrowed from the public sector.
Guest Author profile:-

Vikki Chowney is head of community at TMW. Blogging about music on the side.Biographies, robots and great food.You can follow her on Twitter.

Wednesday, May 9, 2012

Needs Of Mobile Application To Speed Up Any Product,Brand,Blog & Website In Hi Tech Marketing

A brand or company or website or blog needs mobile application but Why? Today I am going try to reply this core question of Hi tech  modern marketing.

Here Needs Of Mobile Application To Speed Up Any Product,Brand,Blog & Website In Hi Tech Marketing.
A.The high penetration of smart phones in the market.In the brands target market.
B.The smart phone today is well,just that,much more than a phone,and a solution provider for your consumers on the move.
C.Smartphone customers interact with their phone all the time.No really,the next time you are at a restaurant just look around and see how many of your co-diners can keep their hands off the phone for the duration of one meal,and then you will get what I mean.
What kind of a brand needs a mobile app?
I would say all B2C brands need a strong mobile presence at this stage in the product life cycle of smart phones.
Brands need tier one apps.The closest equivalent being a website that gives out information.Websites give information to all seekers,and mobile apps are a dashboard on your customers phone,for your brand and information centered around the brand.The longevity of these kind of tier one apps is eternal,with the content being dynamic.
Tier 2 apps are closer to television ads in terms of more standard media.These are apps that are fewer in nature,probably like the Starbucks Xmas campaigns.With an exciting smart phone feature built in,for the excitement,and if the brand is lucky for the viral spread.The big plus,is an enforcement of either brand values or brand personality(if the app got it right),and the other great advantage in this social media friendly age is the high likelihood of the app paying for its own worth. The big disadvantage is the lower roi.Creative that brilliant costs the brand a lot and ensuring that your potential audience gets targeted with the app is a risk a brand might be forced to take.Also the shelf life of these apps are fairly low.If your target customer is an upwardly mobile,difficult to please, youngster,who gets excited with new things and is a constant seeker of new experiences,its worth our while,and your brands to invest in these.
Tier 3 apps are a great combination of the above two.Rewarding your most loyal customers, and providing enough information and branding excitement to get your curious strayers excited.These are apps that probably have contests that link the brand,allow social network integration,a coupon or download section at all.

Guest Author Profile:-
Divya Purnaiya is the Director Sales and Marketing,App Me In.Divya is a marketing expert with over 10 years of experience in marketing. She heads marketing at App Me In and teaches marketing to management students.more here>>