Tuesday, June 10, 2014

Top 5 Companies That Shell Out Money Lavishly On Ads

The companies are known to the world through their attractive, thought provoking or smart advertisements. The amount spend on ads are not just money for the companies, but it’s a mode to attract growing number of customers as well as representing the company in the market. Advertisements are great marketing strategy and stretching boundaries for companies and hence they help them reach the horizons might look impossible at once. Few companies spend heavily on advertisements for its development and growth. Let us have a look at some of the companies spending lavishly on advertisements according to The Richest.com.

#5 Verizon: Being on top and keeping an effort to be the winner is the mantra of Verizon, one of the largest Telecom and Internet service providers.

Verizon provides well-known brands like Apple, Blackberry, and iPhone to its customers along with providing services through Verizon Wireless Community. Initially Verizon spent$300 million on marketing strategies for its new brand, but later on; in 2012 it spent about $1.71 billion on ads. Not only they spend money on ads but also focused much on the quality of the ad delivered.

#4 AT &T Inc.: AT&T is consistently providing customers with innovation, high-quality products, and excellent services.  Currently AT&T is creating new solutions for customers and businesses every day, and is recognized as one of the leading worldwide providers of IP-based communications service.

In the highly competitive market of telecomm services, AT&T spends much on ads to maintain their presence in the market. AT&T spent about $1.57billion on advertisements; and according to the report by AT&T, the company increased its wireless revenues by 7 percent.

#3 General Motors Corp.: The automaker, General Motors makes world-class vehicles for the customers. To reach a wide network of people and making them aware of their class products, General Motors rely on advertising world and spend heavily in this sector. In past years GM spent about $10 million on Facebook advertisements, and total spending on ads went up to $1.64 billion.

#2 Comcast Corp.: It is a global media and technology company with two primary businesses, Comcast Cable and NBC Universal. Being America’s largest cable establishment and home internet supplier it also riles over media with NBC,

Telemundo broadcast networks, Universal Pictures and apart from all these it also caters to Universal Parks and Resorts. To reach towards a larger audience network, Comcast spent about $1.71 billion on advertisements in 2012.

#1 Procter and Gamble Co.: Procter and Gamble is now a household name with its several products catering the human needs across the world. It serves about 4.4 billion people globally with its trusted brands. Chairman and CEO Lafley recently estimated the company spending on advertisements, which is up to 35 percent on digital media advertising that includes online advertisement in the form of videos, social sites and mobile devices.